Product Coaching & Advisory

For the product leaders
in the middle of everything.

Series B–D companies don't need more frameworks. They need leaders who can hold ambiguity, drive alignment, and make the team around them sharper. That's what we work on together.

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Transformation doesn't stall because teams lack talent.
It stalls because leaders lack the structure, language, and confidence to lead it.

How I work

Three ways to go deeper

01

Individual Coaching

A thinking partner who's been in it.

Most product leaders don't have a safe space to think out loud, pressure-test a position, or get direct feedback on their work. I'm that space — part sounding board, part advisor, part sparring partner. We work on the real stuff.

  • Tactical coaching on decks, narratives, and decisions
  • Executive presence and stakeholder influence
  • Navigating organizational complexity and politics
  • Leadership identity and career strategy

Ongoing engagement · Bi-weekly sessions · Senior ICs to VPs

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02

Product Workshops

Shared language. Shared standard.

When a product team lacks a shared definition of "good," everything slows down — roadmaps, reviews, hiring, prioritization. These workshops give teams a common framework for what great product looks like and how to build it at your stage.

  • What product leadership actually means at Series B–D
  • How to structure discovery, decisions, and delivery
  • Role clarity across product, design, and engineering
  • Defining and communicating "product quality"

Half-day or full-day · In-person or remote · Team of 5–25

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03

AI Upskill Sessions

Beyond the hype. Into the workflow.

Product teams are under pressure to "use AI" with no clarity on what that actually means. These sessions move from vague urgency to a concrete point of view on where AI creates leverage — for individuals, teams, and the organization.

  • How individual PMs can use AI in their daily workflow
  • Where AI accelerates team processes (research, synthesis, documentation)
  • Organizational strategy for AI adoption without chaos
  • Building a POV on AI's impact on your product and market

2–4 hour sessions · Workshops or advisory · Individual to org-wide

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Who this is for

You're probably the person holding the most threads.

You're leading product at a company that's growing faster than its processes. You're expected to have a point of view on strategy, roadmap, team design, GTM, and increasingly AI — often in the same week. You're good. You just want to be sharper.

Quintline works best with product leaders at Series B–D companies going through real transformation: a platform shift, a new market, a team scaling challenge, a product-to-platform transition, or a mandate that keeps expanding.

Stages

Series B Series C Series D Growth

Roles

CPO VP Product Director of Product Senior PM First Product Hire

Moments

Platform transition Team scaling New market entry Executive transition AI adoption Org redesign
Rachel Witalec

About

I've captained the mess.
Now I help others do the same.

There's a word for what I've done across my career: captaincy. Not management. Not executive leadership in the generic sense. The thing that happens when someone walks into the collision between a great idea and messy reality — and holds the thread all the way from strategy to the work.

I've done this repeatedly: as a CPO scaling product teams from first hire to 20+, navigating platform transitions, evolving single-product companies into multi-product businesses, repositioning go-to-market, and leading organizations through the kind of change that doesn't come with a clear playbook. Across startup, scale-up, and transformation — Series B through E — in B2B health tech, where the stakes are high and the complexity is real.

I didn't wait for authority to do any of it. I stepped into responsibility, changed the culture of rooms, and built things others thought were unlikely. That's the experience I bring to coaching — not frameworks, but lived pattern recognition from inside the same transformational moments you're in right now.

My coaching is direct, warm, and systems-oriented. I'll push you to develop judgment — not just tactics — and to understand that your role is bigger than your job description says it is.

My coaching style

The Warrior Builds confidence through honest reflection. Models courage. Encourages you to take the risk.
The Navigator Connects you to people and ideas. Helps you read the room, position yourself, manage perception.
The Sage Offers wisdom rooted in experience. Helps you reconnect to the big picture when you're in the weeds.

"Product isn't feature delivery. It's market judgment, narrative creation, organizational alignment, and business model thinking — all at once. The leaders who get this right are the ones who define what their company becomes."

— Rachel Witalec, Founder, Quintline Advisory

Pricing

Straightforward engagements,
tailored to where you are.

Every engagement is scoped to what you actually need. Reach out and we'll figure out the right fit together.

Individual Coaching

Ongoing bi-weekly sessions for product leaders who want a thinking partner, tactical feedback, and leadership development.

Contact me

Team Workshops

Half-day or full-day sessions for product teams going through a moment of change, alignment, or capability building.

Contact me

AI Upskill Sessions

2–4 hour working sessions for individuals, teams, or full organizations. Can be standalone or part of a broader engagement.

Contact me

Work together

Let's figure out
where to start.

Most engagements start with a 30-minute conversation about what you're working through. No pressure, no pitch — just a real conversation to see if working together makes sense.

Prefer to schedule directly?

Book a 30-min call

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Thanks — I'll be in touch within 48 hours.